Though global search activity for the keywords “metaverse” and “NFT” spiked in the Q4 of 2021, Google Trends statistics suggest that the craze has died down since February.
According to Google Trends, searches for “metaverse” increased in popularity from October to December over the last year. Yet, with the beginning of 2022, search interest has been declining, with March signifying the lowest point for the year.
Aside from the phrase “metaverse,” the statistics indicate that global searches for “NFT” have begun to fall during 2022. The decline in NFT, on the other hand, is more evident, since it hit considerable highs during last year before plummeting in Q1.
In Google Trends for the search “metaverse,” people from Turkey have topped the interest-by-region group for the last year. Turkey has already surpassed China and Singapore, which are rated second and third on the list, respectively. Cyprus and Lebanon are ranked 4th and 5th, respectively.
Singapore, however, has topped the interest-by-region ranking for the keyword “NFT” over the last year. Hong Kong, China, Canada, and the Philippines are the next countries on the list.
December of 2021 marks the month in which the search interest for “crypto” was for the first time topped by the search interest for “NFTs”. During January, the all-time high (ATH) of the monthly trading volume of OpenSea was the market. The rise in search activity and trading activity for the keyword indicates that NFTs have now caught the eye of the general public.
The rise in popularity of non-fungible tokens (NFTs) in the past year has been ascribed to some of the largest NFT dips in 2021, as well as celeb personalities who have begun to offer their own collections in the marketplace. Following in the footsteps of the likes of Eminem, The Weeknd, and Snoop Dog among others, the interest for the digital asset has skyrocketed among the general public.
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