The world-renowned Premier League soccer team has announced its official cryptocurrency exchange partner.
With sports becoming a hot spot for cryptocurrency sponsorships, several clubs have taken up some of the largest players in the blockchain industry and signed millions worth of deals.
Based on the report by Forbes, Manchester City, which is the current champion of the Premier League, has signed a multi-year sponsorship deal with the OKX, formerly known as OKEx, crypto exchange.
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Breaking: #ManCity have announced a global partnership with ‘OKX’. They have become @ManCity’s ‘Official Cryptocurrency Exchange Partner’. The partnership will go across both the men’s and women’s teams, plus e-sports operations. @sistoney67 pic.twitter.com/WOtnXGTk5I
— City Chief (@City_Chief) March 4, 2022
The partnership includes not only Man City’s soccer team but also its women’s soccer and esports teams, with OKX’s branding showing up in the Etihad Home Academy Stadiums.
While the numbers that followed the deal weren’t officially announced, some sources claimed that the two parties agreed to a multi-million dollar deal.
Roel De Vries, who is the Chief Operating Officer of the Manchester City Football Group, spoke on the partnership, stating:
“The new partnership aligns our shared values of innovation, drive for success and being at the cutting edge of our respective industries. Their broad and inclusive approach to targeting diverse audiences resonates with our approach.”
This wasn’t the first time Manchester City showed interest in blockchain technologies. Last month, the soccer club made a three-year partnership deal with tech giant Sony for a metaverse project.
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